Personal data, i.e. privacy-sensitive information, is processed through our webshop. Vitasonar attaches great importance to the careful handling of these personal data, which is why they are carefully processed and secured.

In our processing we comply with the requirements of privacy legislation. This means that:

  • We clearly state the purposes for which we process personal data. We do this by means of this privacy statement;
  • We limit our collection of personal data to only those personal data that are necessary for legitimate purposes;
  • We first ask you for explicit permission to process your personal data if your permission is required;
  • We take appropriate security measures to protect your personal data, including the requirements of parties who process personal data on our behalf;
  • We respect your right to access, correct or delete your personal data at your request.

Vitasonar is part of Sonar Brands B.V. and therefore Sonar Brands B.V. is responsible for the data processing. In this privacy statement we explain which personal details we collect and use and for what purpose. We advise you to read this carefully.

This privacy statement was last amended on 26 January 2020.

Use of personal data

When using our webshop, we obtain certain information from you. This may be personal data. We only store and use personal data that you have provided directly to us, in the context of the service you have requested or where it is clear that they will be provided to us for processing. We use the following data for the purposes stated in this privacy statement:

  • Name and address (name, address, place of residence)
  • Telephone number
  • Invoice address
  • E-mail address
  • Payment details
  • Gender
  • Date of birth
  • IP address


When purchasing through our webshop, you first need to register. After registration, we keep the e-mail address and personal data you provided. We keep these details so that you do not have to fill them in again each time and so that we can contact you within the framework of the execution of the agreement.

We will not provide your details to third parties, unless this is necessary within the framework of the execution of the agreement you enter into with us or if this is required by law. If there is a suspicion of fraud or abuse of our web shop, we may hand over personal data to the competent authorities.

Access My account

Our portal gives you access to a management environment where you can set up, specify and change things yourself.

Order processing

When you place an order with us, we use your personal data to process it. If necessary for proper handling, we may also provide your personal information to third parties. You can read more about this in the privacy statement.


In addition to the information on our website, we may also inform you of our new products and services in the following ways:

  • By post
  • By email
  • Via social media
  • By Telephone

Contact form and newsletter

We offer on our webshop the possibility to ask questions by means of a contact form, in which you will be asked to fill in various details in order to process your question. You choose which information you provide. The information you send us will be kept as long as the nature of the form or the content of your e-mail is necessary for the complete answer and handling.

We offer a newsletter with which we want to inform interested parties about our products and/or services. Each newsletter contains a link to unsubscribe. Your e-mail address will only be added to the list of subscribers with your explicit permission.

Unsubscribe from e-mail

If you no longer wish to receive emails from us, you can easily unsubscribe via the unsubscribe link at the bottom of our e-mail or in your personal environment via your login account. You can also contact us to unsubscribe. It is also possible to unsubscribe from any mailings by post.

Unsubscribe from telephone contact

If you have left your telephone number on the website, we may contact you by telephone. If you no longer appreciate this, you can simply indicate this via your personal login account or by contacting us.

Location details

If necessary for the service, we may collect location information from you. Your consent will be requested when this happens.

Provision to third parties

We may pass on your data to our partners. In this case, these partners will be involved in the execution of the agreement.


Our webshop uses cookies. Cookies are also placed by third parties that are enabled by us. Read more about our cookies here.

When you visit our webshop for the first time, a message will be displayed explaining why we use cookies. Your further use of our web shop is seen as permission for this use of cookies.

You are free to disable cookies via your browser. However, please note that it is possible that our website may not function optimally anymore.

We have made agreements with third parties who place cookies about the use of cookies and applications. However, we do not have full control over what the providers of these applications do with the cookies themselves when they read them. For more information about these applications and how they deal with cookies, please consult the privacy statements of these parties (note: these may change regularly).

Google Analytics

We use Google Analytics to track how visitors use our store. We have entered into an agreement with Google to make agreements about how our data is handled. Furthermore, we have not allowed Google to use the obtained Analytics information for other Google services, finally, we let the IP addresses anonymize.


We take security measures to limit misuse and unauthorized access to personal information.

Retention periods

The personal data described above will be kept for as long as necessary to process your orders, including warranty. Thereafter, we will retain this data for a maximum of one year for the statistical purposes described. The data will then be deleted, unless there is a legal obligation to retain it for a longer period (such as the seven-year tax retention obligation for payment data).

Third party websites

This privacy statement does not apply to third party websites that are linked to our webshop. We cannot guarantee that these third parties will handle your personal data in a reliable or secure manner. We advise you to read the privacy statements of these websites before using them.

Changes to this privacy statement

We reserve the right to make changes to this privacy statement. It is recommended that you consult this privacy statement regularly so that you are aware of these changes.

Inspection and modification of your data

For questions about our privacy policy or questions about inspection and changes (or removal of) your personal data, you can contact us at any time using the information below.

You can also send us a request to view, change or delete these data. You can also submit a request to request a data export for data that we use with your permission, or indicate, with reasons, that you wish us to restrict the processing of personal data.

In order to prevent misuse, we may ask you to identify yourself adequately. If it concerns access to personal data linked to a cookie, you must send us a copy of the cookie in question. You can find this in the settings of your browser. If the data is not correct, you can ask us to change or remove the data.

Authority Personal data

Of course we will be happy to help you if you have any complaints about the processing of your personal data. Pursuant to the privacy legislation, you have the right to lodge a complaint with the Personal Data Authority against this processing of personal data. To do so, you can contact the Personal Data Authority.

Contact details

Sonar Brands B.V.

VAT number: B

Telephone number Belgium: +32 280 856 25